There are unlimited factors in search engine optimization (SEO) that enhance website rankings and visibility. However, getting top positions was hard because of Google’s time to time algorithms updates. But now SEOs have identified that backlinks and linking domains have a huge impact on website rankings.

PPC optimization or pay per click optimization is the actions taken to analyze and improve your Google ad performance. These actions include updating the landing pages, modification of keyword bids or altering ad copy, which can help to get improved return on ad spend and conversion rates. For instance, analyzing competitor’s ad history or tracking and adjusting PPC or google ad campaigns.

Before the arrival of webpages and websites, print materials such as books, newspapers and magazines used header text to break or introduce long forms of writing. Those texts were larger, having different fonts and differentiated itself from other copies.