When a website or an application is being used, the expectation is that it functions smoothly. But the moment something feels awry or irritating about a design, the users hightail it in the opposite direction. And that is where UI/UX mistakes step in. Bad user interface design not only gives a product an unkept appearance but also derails the entire user journey.

In the ever-evolving digital marketing landscape, search engine optimization continues to spark because of its effectiveness and relevance. Most of the people argue that SEO is no longer worth it, due to growing competition, changing algorithms and the paid advertising dominance. Some believe that it is important for getting long term digital success. So, is SEO a bad choice or does it still have a role in today’s online marketing realm?