BuyMore
Buy More is an e-commerce website in which customers can buy different products that include clothes and shoes. You can explore fashionable and unique clothes and shoes there and purchase the product that you want. This website has a high cart abandonment rate with some other issues that were leading to less purchase.
Client Profile:
Client: Lucy Harris
Industry: E-commerce
About: Buy More is an e-commerce clothing and footwear website that offers a wide variety of fashion forward apparel and footwear for men and women. It provides diverse styles and preferences. The website has a good product lineup and has an impressive way to showcase their products which realy attracts customers.
Issues:
We analyzed the whole website and came to know that a lot of users had added the items into their carts and didn’t finish the checkout process. We analyzed that this is due to the complex checkout process, lack of payment options and hidden shipping fees. Additionally, users were having poor mobile experience, and limited personalization.
Solutions:
To make the checkout process smooth, we redesign the checkout process including some steps, showcase the shipping fees and add the payment options. With this, we include responsive design for smooth functionality.
Additionally, we upgraded the search bar and added up predictive search with suggestions based on their keyword. We enable the option of sorting by popularity, price, and latest. Lastly, we added AI-driven personalization features in which we include a “recommended for you” section based on their browsing behaviour.
Our Tech Stack
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