Social Bakers
Social Bakers is a famous instagram page that provides social media analytics solutions to its customers. They help various businesses to analyze, understand and optimize their social media performance and help them to know their areas of improvement. They were facing challenges with their instagram ads and wanted impactful ad strategies.
Client Profile:
Client: Social Bakers
Industry: Social Media Analytics
About: Social Bakers offers unique social media analytics solutions to its customers that help businesses and individuals to thoroughly analyze, visualize and optimize their social media performance. This service helps various customers to boost their social media engagement and interact with a wider audience.
Issues:
We analyzed that the social media ads were not reaching out to the right audience and the broad targeting leads them to get impressions from the audience that are not even interested. The ads also lack visuals and call to actions were not too attractive. Also the ads contain static images because of which they were not getting much attention.
Solutions:
We use instagram’s advanced targeting options like interests, industry specific behaviours and job roles. We designed visually stunning ads that contain motion graphics, reviews from satisfied customers and data driven charts and graphs that caught audience attention.
Moreover, we use the A/B testing to determine the best performing designs and messages. The strengthened call to actions customized according to user intent helps to engage with the audience and compel them to take action.
Our Tech Stack
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