Vitality Hub
Vitality Hub is a mental and physical fitness instagram page which is focused on promoting holistic wellness by giving mental health tips, motivational content and workout routines. Besides having impactful content, vitality hub’s page was struggling with visibility, branding consistency and audience engagement.
Client Profile:
Client: Vitality Hub
Industry: Mental Health & Fitness
About: Vitality Hub provides physical fitness and improving mental health tips on instagram. They promote a healthy lifestyle and also create impactful content to get visibility and enhance audience engagement. The page provides daily workouts tips and attractive content that create a long term impact.
Issues:
We analyzed some issues that were the hurdles in enhancing engagement. The page lacked a cohesive visual theme, inconsistent colour, fonts and post formats. Although the page has a big number of followers yet the page was experiencing low engagement in posts. Also, the posts were irregular having no schedule of posting content.
Solutions:
After analyzing all the issues, we developed a cohesive visual identity with a consistent colour palette, design templates and fonts. We implemented attractive elements like pools, challenges that enhance audience engagement.
Additionally, we generated engaging and attractive reels with workout tutorials, and mental health tips. We identify high performing and niche related hashtags with location tags. Also followed the content calendar to post content on time.
Our Tech Stack
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