Prior to the launch of a mobile app, consideration is often given to the initial version, MVP, UI and basic features. But will it still function well with 1,000 users as it once did with 10? That is where the concept of app scalability comes into play. Building a mobile app that works today and tomorrow pertains to designing a solid mobile app architecture with some degree of flexibility to allow for more users, more features, and more complexity without slowing it down.

In the ever-evolving digital marketing landscape, search engine optimization continues to spark because of its effectiveness and relevance. Most of the people argue that SEO is no longer worth it, due to growing competition, changing algorithms and the paid advertising dominance. Some believe that it is important for getting long term digital success. So, is SEO a bad choice or does it still have a role in today’s online marketing realm?