Generate Organic Visits for Google Business Profile
Introduction to Google Ads:
In today’s world, having a simple Google Business Profile is not enough because of so much competition. You have to generate organic visits for google business profile by yourself and by being active on your profile. When a customer visits your website, your profile is the first thing that your customer sees or you can say that your profile is the first impression that your customer gets, so having optimize google business profile nicely is very important.
Consider your Google Business Profile receives around 1000 visitors every month and these can be your customers who order something or book a call. As time passes, you will see an increase google business profile traffic and visualize your Business Profile is ranking on top of Google map. Getting these visitors is a dream for some but some are getting it in reality.
Understanding the Google Business Profile:
Google Business, also known as Google My Business, is an infamous Google tool that helps various businesses to expand google my business reach, promote their services, products and general information on Google. Optimize Google Business Profile means you are getting customers’ attention who explore your services and ultimately attract more visitors to google business profile.
Google Business Profile is not just about grow google business profile audience but you have to manage your business on Google Search and Google Maps. Being listed in Google Maps ultimately helps your visitors to get your on-site location easily.
On Google Business Profile, you add some basic business information such as business name, address, website link, working hours and phone number. When you include these relevant and updated information, you get a boost in your local business.
Why to increase local search rankings?
To generate organic visits for google business profile is important but you must be confused and want to understand why it is important? So let us tell you. As we already said earlier, ranking locally is easier and it helps you to attract more visitors to google business profile. For example, if you have a restaurant and you want to get more visitors, the first thing that comes to your mind is to expand google my business reach through marketing which can lead to visitors.
As you know paid ads can be costly sometimes so here comes Google Business Profile. On Google Business Profile description you will target your local audience and when the local audience searches for something relevant to your business such as “restaurant near me”, they will see your business and automatically you get more sales. So, optimize google business profile locally can reduce your marketing costs, help you get more visits and ultimately improve sales.
You must be thinking that: there are less people locally, if I target a large audience like the national audience, I must get more visitors! But the reality is, there’s more competition on a national level and you would get nothing. It is more possible to get local results because half of the searches have local intent and being listed in local searches means searchers will visit the related business within 24 hours.
How to increase Google Business profile Traffic?
We have understood the “why” to generate organic visits for Google Business Profile now, we will understand how to attract more visitors to Google Business Profile which helps us to improve sales. There are many ways to grow Google Business Profile audience but we will tell you, that creates more impact and which is also approved by Google. To expand Google my Business reach on your Business Profile, follow the given steps:
Factors that impact google ads pricing:
Business Category & location:
Select a business category that shows your market niche and services or products you are providing. This makes sure that your Google Business Profile appears in relevant searches and enhances your online visibility. On the other hand, if you use the wrong business category then your Google Business Profile shows in irrelevant searches which minimizes brand’s credibility.
There’s been an increase in Google “near me” searches which increases your chances for appearing in Google Business Profile searches or Google Maps. The “near me” keyword filters all the search results and only shows the businesses within a specific range to users. Hence, setting the right business location is also important to appear in Google Maps.
Add updated and accurate information:
The information on your Google Business profile has the capacity to break or make your business. It is the first impression that your potential client gets about your business. You never want your potential customer to go away just because of wrong information such as email or phone number on Google. Therefore, you should add accurate and updated information on your Google Business profile.
Besides the basic information such as your business name, address, website and phone number, you have to ensure that the business hours of your business are also correct. Additionally, holiday schedules and accepted payment methods should also be added on your profile. If your profile lacks any of these, update it and make it correct as soon as possible.
Business Category & location
Select a business category that shows your market niche and services or products you are providing. This makes sure that your Google Business Profile appears in relevant searches and enhances your online visibility. On the other hand, if you use the wrong business category then your Google Business Profile shows in irrelevant searches which minimizes brand’s credibility.
There’s been an increase in Google “near me” searches which increases your chances for appearing in Google Business Profile searches or Google Maps. The “near me” keyword filters all the search results and only shows the businesses within a specific range to users. Hence, setting the right business location is also important to appear in Google Maps.
Add updated and accurate information
The information on your Google Business profile has the capacity to break or make your business. It is the first impression that your potential client gets about your business. You never want your potential customer to go away just because of wrong information such as email or phone number on Google. Therefore, you should add accurate and updated information on your Google Business profile.
Besides the basic information such as your business name, address, website and phone number, you have to ensure that the business hours of your business are also correct. Additionally, holiday schedules and accepted payment methods should also be added on your profile. If your profile lacks any of these, update it and make it correct as soon as possible.
Regularly Content Posting:
If you are using Google Business with the motive of getting first position and more traffic then you have to think outside the box. For this purpose, you should regularly post on Google Business profile which gives you an edge from the rest of your competitors.
Regular posting also helps in keeping your target audience informed about your offers, events, new services or products etc. Such updates help to build a strong relationship with your customers and improve engagement. Now let’s understand what type of content can be posted on Google Business profile:
- A simple but attractive call-to-action which helps to generate organic visits for Google Business Profile and on your website, hence promoting a particular product or service.
- Post behind the scenes funny photos and videos.
- Posting guides and informative details about your business
- Posting on special occasions such as new product launches, national or international days etc.
- Promoting discounts, offers, events and deals.
Quality Reviews:
Reviews are the most important part of a business profile as they tend to change the customer’s mindset. Around 84% of customers trust reviews like a personal recommendation as they help customers to identify the credibility of your business. So, maintaining positive and quality reviews are important for your business profile.
Managing your reviews represents the value of customer feedback in front of you. If you manage your customer reviews actively then it showcases your commitment to providing excellent service to your customers which increase Google Business Profile traffic.
Now let’s take a look at how to compel your customers to leave a review. There are some steps which are:
- Encouraging your customers to leave a review after receiving the order.
- Make your review process quick, easy and smooth and provide a direct link for review.
- Research shows that customers rely on reviews but show less interest in giving a review so consider writing a thank you note or a discount whenever they review.
- Additionally, send a personalized email to your customer as it really creates an impact
- Whenever you are promoting your materials, include the reviews in the follow up emails as it builds trust and drives traffic.
Sometimes, people leave their comments on social media channels so be sure to add those reviews as well and highlight them in your business profile. These all tactics build customer trust and ultimately drive traffic.
Responding to customers:
Responding customer’s comments and messages also helps to increase engagement and enhances customer satisfaction. Customers usually love to get quick replies so quick replies are important to meet customer’s expectations. To respond to your customer quickly, you must follow some techniques:
- Making your smart phone’s notifications on to get quick alerts
- While responding to your customers, make sure to use a friendly and welcoming tone to make a positive impact.
- Make an auto generated messages so that whenever a customer messages you and you are busy somewhere else, your customer still gets a message that you will reach them soon.
- Use the customer’s name while answering the customer’s query and make it personalize.
Always remember that no matter what you have to respond to customer’s reviews and queries as it enhances brand credibility. If you get a negative review then respond to it respectfully. Never leave a review unanswered and never respond rudely. Responding to even negative reviews show your customers that you can care about your customer and handle customer’s concerns professionally
Google Posts:
Google has allowed businesses to upload text, photos and videos on Google Business Profile and it helps to make it updated. Combining different media formats assists to generate organic visits for Google Business Profile. The reason is that Google’s search algorithm views shared media as the most relevant to local search results.
Using images:
It is said that an image conveys a message more effectively than a thousand words written and this is also applicable in social media platforms. You can attract more visitors to Google Business Profile by posting attractive and engaging visual content than sharing a thousand word content.
While sharing pictures and videos, you have to make sure that the colors, pixels and style of the image resembles your brand identity. So, use visual content, including images, infographics and videos to keep your audience engaged.
You can also ask your long term customers to give a customer testimonial in a video format in which your customer will review your products or services and this ultimately enhances brand credibility and drives traffic.
Adding relevant Q/A:
The Q&A is an overlooked feature and generally businesses don’t pay much attention to this section. But Q&A is also important as it helps customers to get answers to their questions that they usually have. It not only saves your time but also saves your customer’s time. Answering frequently asked questions can enhance interaction and boost trust.
You can also search FAQs to know which questions are asked by the majority of your customers and it will boost relevancy. Therefore, you can also optimize your keywords in FAQs which will increase your visibility in search results.
Promoting your business through partnerships:
Promoting your Google Business Profile is about attracting local audiences and attracting local audiences through partnerships with local audiences takes your business to the next level. Influencers can help you build a strong relationship with your target audience but for that relevant influencer outreaching is important.
For example, if you are running a restaurant then you should outreach an influencer having food related videos and audience. This will increase your chance to generate organic visits for Google Business Profile or websites visits from that influencer. Hence, relevancy is important.
Conclusion:
In conclusion, attracting visitors through Google Business profile is easier than attracting visitors on national and international level and by following the above tips and techniques we can assure you that you will certainly get traffic on your GBP. The strategies will help you get higher engagement which means that you will get more visitors which ultimately leads to more sales and high profits.