What to Include on Contact Page for Website SEO?

For optimizing the good contact us pages make sure that it both serves as a communication hub and also contributes to enhancing your website traffic. You can start the optimization process by implementing important information such as NAP details which helps to enhance local SEO and trustworthiness. 

Business Name and Address:

The first step is to add NAP which is name, address and phone number and make sure that you use actual NAP details. This helps you to find your company easily in local searches and get high ranking in local business. Search algorithms and website visitors both rely on your information to display trustworthiness and relevance of your website related to user’s search queries.

NAP also needs to be right in your entire page and have to match the information in your Google Business listing. Having different information on the footer page, front page and on the service page will confuse your potential clients and Google. Hence, always ensure that your NAP is consistent and correct on all pages.

Putting Company’s Services:

Putting the service area on the contact me page is important not just for users but for Google as well. Doing this will help your user to understand what to expect and what services you are covering. Not just this but it also helps you to rank higher on Google which will help you to get close to the customers searching for the solution. 

List your Opening Hours:

Putting your services in the good contact us pages helps users and Google but you have to specify your coverage so your customers can know when to expect your services. This results in getting higher chances for being recommended by Google. 

When we put your opening hours, it helps users to know when you are open which prevents users from being at a place that has not been opened yet. Google also considers this information and when someone searches for something on Google then it shows the places that are opened.

Optimizing Meta Tags:

If you want to make your contact us website page SEO friendly then the most important thing here is to customize your appearance on search results. Therefore, use relevant meta titles and descriptions to attract your users to click on your page’s link, which helps you to get your potential customers. 

Optimizing your meta titles and descriptions means that using the main keyword, relevant and intriguing lines within a specific range that attracts users.

Listing Customer Support Members:

Listing your team members on the contact us website page is very useful as it helps you to cover up thin content. But listing all of your team members will create a mess especially when you are a big enterprise so we suggest listing the employees who are responsible for dealing with customer’s problems directly. 

Moreover, showing your real employees that are responsible for handling customer issues builds trust and your existing or potential customers begin to trust more on your company. Hence, customer satisfaction is increased so does the sales. 

Adding Chat Support:

Adding chat support on the website contact us page can make your page interactive for your customers. It gives security to your customers because whenever they have a problem, they can get in touch with you easily. This also enhances customer satisfaction because sometimes they just only want to be heard. Hence, happy customers will do business with you in future and recommend your services to their peers as well. 

Additionally, there are also chat support plugins but they run external scripts on your page due to which your website can slow down. The type of content can also be hard for search engines to read hence they provide no value to your SEO. 

It is always better to have one of these solutions present rather than none. It is generous to help your potential customers besides focusing on individual metrics. Such metrics are just a product of happy clients and they can influence them directly. 

Call To Actions:

In order to optimize your website contact us page, we highly suggest you to use attractive and impactful call to action. Generally, the call to action or CTA is directly relevant to the main purpose of the page such as learn more or hire an expert or buy now etc. However, when we talk about the contact pages, the one particular purpose for your customers is to get in touch with your business.

Adding CTA is very helpful as it boosts the usability of your website and also engages your customers for a long time. When you keep your customers on your website for a long time, it represents that people are really interested in your brand as it is a strong brand. As people interact with your brand, your search rankings will also improve. 

Adding Location Images:

Uploading images and videos of your on-site location diversifies the type of content on your contact pages and also helps your SEO. Not just this but it is also very helpful for your customers to identify the correct way when they want it. 

A properly organized on-site location says it all about your business and represents that you care about your customers’ needs. It also shows that you really want to solve your customer’s problems and solutions. Not just on-site locations but organize your online business as well to build trust. 

Listing your Additional Information:

Listing the additional information that is not mentioned on other pages is also a way to add more content. For instance, list any other ways to contact you such as email or fax etc. You can also add multiple ways to get in touch with you and provide a detail of response times on each channel.

Contact me Page Schema Markup:

Besides adding more and more information in your contact pages, you should also add schema markup of “contactpage”. Schema is a microdata that was started in 2011 and helps search engines to get relevant information for users based on their search. 

Schema markup allows you to win featured snippets which will ultimately give you the top position in search results. This will make you more prominent than the rest of your competitors in the market.  

Add Google Maps:

Adding Google maps widget is also a great functionality from users point of view as it will help your clients to locate you. Giving clients your business location helps them to understand where you are actually located. This also increases customers satisfaction as customers believe the businesses more often that have a business location.  

Add Testimonials:

Before starting business with you, your customers would check your contact me page so it’s good to add company and product reviews from your previous satisfied customers. This will compel your client to explore more about your business and also enhance your credibility. In short, this enhances your branding so it’s important for SEO.